14. Invent a Nemesis


Without Apollo Creed, Rocky Balboa’s just a crude Italian American stereotype. Without the Ghosts, Pacman’s just a fortune cookie with eyes.  Without the United States, Cuba’s just a peaceful, rum and cigar loving Caribbean island.  

We are a culture that loves to cheer for the underdog.  That can be you.  The more powerful your nemesis, the more he tries to crush your spirits and keep you down, the more people will rally behind you.

(The great thing about an invented nemesis is that he doesn’t have to exist.  Your friends just have to think he exists.)

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